
THE FALL GUY
The Fall Guy
Stunt Experience
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BRAND ACTIVATIONS
#PrStunts #Interactive #CreativeInstallations
T3kne executed "The Fall Guy Stunt Experience" in collaboration with Universal Pictures Italia. From April 26th to May 1st, a branded truck featuring artwork from The Fall Guy, starring Ryan Gosling and Emily Blunt, toured Italy, stopping at key events like Comicon in Naples, cinemas in Rome, and malls in Brescia. Entirely conceived and executed by T3kne, the project offered participants a Hollywood action experience through an onboard green screen studio, allowing them to create their own stunt scenes. The Extra Mini Village provided a movie magic experience with a welcome area, trailers, behind-the-scenes footage, and interviews. Real-time live editing showcased participants performing stunts inspired by The Fall Guy instantly. Led by content creator Jaser, social media coverage extended the event's reach and engagement. This successful project brought Hollywood thrills to Italy, thanks to our collaboration with Universal Pictures Italia and support from partner IVECO.






























