For "I Soliti Idioti 3 - Il Ritorno" to cinemas on January 25th, we crafted a disruptive idea to capture the irreverence of the characters and the film. Inspired by the teaser poster, we staged a Fake out-of-home (FOOH) stunt where Ruggero's iconic "syncopated" three-finger gesture replaced Maurizio Cattelan's famous L.O.V.E. sculpture - known as "Il Dito" - in Piazza Affari, Milan. A vertical video, created in CGI, revealed the "vandalized" artwork and quickly went viral on social media, amplified by our expertly managed influencer strategy.