Special Event organized by 20th Century Studios to promote the Film A Haunting in Venice internationally, creating an unconventional Press Day in which a selection of international Key Journalists and Influencers (EMEA; US; UK; MEX) lived an immersive experience with a tour to discover the locations of the film. A series of activations, stunts and unexpected theatrical performances inspired by the film were included along the way to generate engagement in journalists, maximize coverage by stimulating social content, and the creation of PR Stories.